Tuesday, August 31, 2010

In The Name of Art

‘In The Name of Art’ is a visually inventive short film of silhouettes and a world of artists. The narrative follows two artists' creation of the ultimate work of art for an art competition. Told as an oscillation between two worlds, we discover that what it takes to win an art award, often involves deception.

The emerging talent Mardo El-Noor, winner of first prize Idealog Graduate Research in Graphic Design, presents a work with certain dyes autobiographical, which reflects the artist's life in their struggle to achieve or maintain prestige.

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